About Us

Ideas4ADIs Ltd was formally established back in 2004 after many years of groundwork, and has grown steadily since, as we continue to build our reputation on the high quality of our products and service.

Our aim

Our aim is to help raise the professional status of the driver training industry up to the level to which it should be regarded, and to promote road safety.
To achieve this, our objectives are:

  • to produce high quality training and business products for the professional driver trainer
  • to encourage and promote good business and teaching practices
  • to continue to create and develop further ideas and products to help us achieve our aim
  • to maintain the high quality of our products and to sell at realistic prices
  • to promote road safety and encourage others to do so at every opportunity

Our products and service

At Ideas4ADIs it is important to us that you, our customers, receive the best quality products and service that we can provide. Our philosophy is to put the customer at the centre of everything we do. Our products are developed, trialled and refined with the participation and feedback of our customers. You will always find our staff polite, friendly and efficient. If you have a problem with a product, delivery or anything else we will endeavour to put it right as quickly as possible.

We always welcome feedback, as it is important for us to know what you feel we are doing right or wrong. This helps us improve our products and services; alterations to our ADI Lesson Presenter and the production of our Expansion Packs were made as a result of feedback and encouragement from our customers.

All Ideas4ADIs branded products are developed, produced and sold by ourselves - no-one else. Everything from paper and printing to pens and packaging are all chosen by us to ensure the best quality and value for money. We chose to use the encapsulating process for our presenters, as opposed to laminating, because it completely seals the printed page against wet or damp and produces a sturdier, more hard-wearing product.

All of the products we supply which are not produced by ourselves are selected for their quality, not because they are the cheapest. Our roof signs are made to the highest standard, utilising top quality components and materials. They are made from acrylic which has been UV-treated to prevent fading from the sun, resulting in them lasting much longer than the average plastic roof sign. In fact, they are guaranteed to stay white for a minimum of 3 years. The five magnets used are rubberised and have been specifically designed for roof signs: this increases and spreads the surface area which adheres to the roof of the vehicle. They have been tested to withstand speeds of up to 100mph and come with a protective rubber seal that fits around the base of the roof sign ensuring there is no damage to the vehicle and prevents under-current which might lift the roof sign off.

Our Commitment to Road Safety

Part of our aim is to promote road safety and this is something we take seriously.There were 1,752 reported road deaths in 2019. A further 25,945 people were seriously injured in road crashes in 2019. That’s more than 70 people every day suffering injuries which include brain damage, paralysis, loss of limbs, severe burning or facial disfigurement - injuries that can change lives forever.There was a total of 153,158 casualties of all severities. Young drivers are more likely to kill or injure themselves or their passengers in a road crash than older drivers. The number of fatalities aged 17 to 24 in reported road traffic accidents in 2019 was 248.

It is because of shocking statistics like these, and a personal loss through the senseless act of a young driver, that we support Brake the Road Safety Charity, and have made a commitment to road safety which has been recognised by the European Commission. We are proud to be approved as a signatory of the European Road Safety Charter.